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Why Go Hyperlocal

Fragmented markets. Declining revenues. Sagging stats for newspaper readers, radio listeners, and TV viewers. Ad prices dropping. The media business is in crisis, but in crisis, there is opportunity.

The question for media companies today is, where is that next great opportunity?

We at VeriCorder believe it is in the area of Online Multimedia, and Hyperlocal NetworksHyperlocal Networks, as opposed to Hyperlocal blog sites, combine national news and current affairs, with very local news and information, often right down to the neighborhood level. Their target market is the $500 billion spent annually by small, local businesses on advertising. Additionally, HLNs allow companies to also attract national ad revenue, because they can target their marketing more accurately to relevant geographic areas. Hundreds of companies are now launching Hyperlocal networks around the world … but many are failing.

Why? According to the largest study to date on Hyperlocal Networks, there are three key factors in the success of an HLN.

Companies that are poised to dominate the hyperlocal space will have three key assets:

  1. low-cost, community-generated content
  2. an agile human sales force paired with smart ad sales automation
  3. mastery of the mobile channel, which drives local offline interactions.”

- Forrester Research. “Is Hyper Local Hype, or Happening?”

However, that is easier to say than to actually do. Until now. VeriCorder Technology is proud to introduce VeriLocal. The first comprehensive system to build and sustain a successful hyper local network system. Advanced mobile apps to create and distribute low-cost content. Automated Content Management. Intelligent Ad Sales Creation and Distribution. Mobile Content Applications. Video On Demand. Reliable, fast hosting.

We do it all, so you don’t have to. Improve your content. Monetize your site. Lower your admin costs by 80 per cent. Lower your media creation budget by half.

Dominate your local markets … with VeriLocal.

Competitive rates on bandwidth, hosting, storage.
Contact our sales team for a custom pricing quote.

Beta Version of our Hyper Local Media Website, is funded in part by the Canadian Media Fund.